Throughout 2016 I found myself dreaming about the idea of creating an online course for fellow, as well as aspiring, creatives and artists. As a calligrapher and letterer, I was inclined to (at first) think about creating something calligraphy related. But with the release of multiple other workshops geared towards calligraphy such as the Modern Calligraphy Summit, I realized it was probably for the best if I turned my attention elsewhere.
On August 20, 2016 I released a YouTube video called Hand-Lettering Wooden Signs with Paint Pens. That video has since received more than 30,000 views in the past 4-5 months. It was at that moment that I realized I may have found my niche! There was a gaping hole when it came to finding resources on how to make wooden signs, whether it was for a wedding, personal use, or to try to sell.
That's why I've released a course called "Creating Hand-Lettered Wood Signs" that is now LIVE and available to purchase! Deciding what to include in this wood signs course has included a lot of thought and planning, and I think at this point I've narrowed it down to about six sessions that will all be at least 30 minutes (maybe longer) in length! The course will cost $249 - students will have full access to the course for as long as they need it, so they can watch & re-watch at their leisure (because life never slows down, as we all know too well)!
SESSION 1. Purchasing Your Wood.
There are certain kinds of wood that you do/do not want to use for creating wood signs because different wood types soak in paint and stain differently. Many people experience bleeding or smudging when trying to hand-letter wood signs and I want to help people avoid that!
SESSION 2. Materials and Staining.
This session will be a very comprehensive overview of the materials that I recommend and prefer to use, as well as the small nuances and differences in different types of sandpapers, stains, and paint pens. I've spent the past 2 years making nearly hundreds of wood signs, and all of that experimentation has allowed me to have an excellent understand of, simply, what works and what doesn't.
This session will also teach you how to stain your wood signs! Some people have probably never stained anything in their life, and I want to make sure to provide a lot of information about how to stain, how long to let the sign dry, whether or not you need varnish, and more! For a FREE mini-guide on materials click the button below!
SESSION 3. Design Layout.
Creatives all approach design and layout a little differently when they are working on creating an art piece. Some people have a more "fluid" and "go-for-it" approach, while others like taking the time to measure things out and keep all the elements of their designs precise. I will be discussing what makes the different design elements of wood signs appealing, when to use script and when to use block lettering, as well as how to layout your design for a wood sign first and then transfer it to a much larger scale! I will make sure to approach this topic in a way that appeals to both "go-for-it" creatives as well as "precision" creatives.
I will also be discussing the importance of creating designs that are original and true to your own design and style!
SESSION 4. Lettering Your Signs.
This is the part that people are perhaps the most curious about! Knowing how to actually letter your sign and use your paint pen to its best advantage is extremely important for creating a beautiful and professional looking wood sign. I will cover how to get your paint pen to work, how to keep the ink flowing throughout the lettering process, how to know when it's time to "throw it away", and how many layers of ink you can expect to write on your wood sign to create an opaque design.
In my opinion, hand-lettered wood signs are truly a form of art, from beginning all the way until the end. Lettering your sign is the grand-hurrah and I intend to prepare you to be able to do this to the best of your ability!
SESSION 5. Shipping Signs of All Sizes.
I can't tell you how often I get asked on Instagram, "how in the world do you ship your signs"? This session will entirely cover the shipping process and what you need to do to ensure that your wood sign will ship safely, whether just one state away or across the country! Shipping materials, and the actual shipping process, can get extremely expensive, so I also talk about how to navigate the discussion of shipping price with your client (especially when you're wood sign weighs a few pounds or more). I have not yet shipped a wood sign internationally so the course will not cover information on that.
SESSION 6. Pricing Your Signs.
This is something that all creatives can probably agree that they struggle with; how in the world do you price your work and your wood signs? This session will cover what you should be charging for your work based on your material expenses, word count, and hands-on time for each individual sign. The goal of this session is to prepare you to be able to sell your signs to others and make a profit!
SESSION 7. To be determined!
I have yet to determine the topic for session 7 - my goal is to ask people what they want to learn most or have questions about and then potentially add on another topic to discuss! If you have anything you really want to learn regarding wood signs (that hasn't already been listed in the sessions above) please let me know in the comments!